After completing E-Commerce: Killer Apps, the user should be able to:

	Define killer app
	List Downes and Mui's twelve rules to building a killer app
	Identify potential problems when creating a killer app

What Are Killer Apps?

	Killer apps
	Moore's Law
	Metcalf's Law
	The value of critical mass
	Creating a standard
	Killer app as a standard

Rules for Building Killer Apps

	Outsource to the customer
	Cannibalize your markets
	Treat a customer as one market segment
	Create communities of value
	Replace rude interfaces with learning interfaces
	Ensure continuity for the customer

The Rest of the Rules

	Give away your information
	Structure transactions as joint ventures
	Treat your assets as liabilities
	Destroy your value chain
	Manage innovation as a portfolio of options
	Hire the children

Land Mines to Avoid

	Internet usage drop
	Disinterest
	Clutter and garbage
	Obvious advantage of asset owners
	Fragmenting the Net

Other Potential Problems

	Duplicate function
	Selling of the Net
	Lockout
	Brute force advertising

Protecting Yourself: An Action Plan

	Attracting repeat business
	Adding valuable functions
	Focusing on the customer
	Defining your markets
	What's the next step?

This course has the following features:

	Exercises that allow users to explore how a course topic applies to e-commerce
	A file containing the text of the exercises
	Activities that allow users to apply concepts in an interactive questioning environment
	A glossary
	A Skill Assessment

	E-Commerce: Your E-Business (ECOM01)
	E-Commerce: Getting Started (ECOM02)
	E-Commerce: Influences on E-Commerce (ECOM03)
	E-Commerce: Developing Your E-Business (ECOM05)
	E-Commerce: Real-Time and Data Mining (ECOM06)
	E-Commerce: Lowering Your Business Costs (ECOM07)
	E-Commerce: Customer Service and Payment (ECOM08)
	E-Commerce: Marketing Your E-Business (ECOM09)
	E-Commerce: Advertising on the Internet (ECOM10)
	E-Commerce: Building Marketing Strategy (ECOM11)
	E-Commerce: Resource Planning (ECOM12)
	E-Commerce: Managing Your E-Business (ECOM13)